Posts Tagged ‘Jetstar’
The Australian subsidiary airline of Qantas, Jetstar, has announced its launch into the domestic New Zealand market. With it, it is bringing low fares to the Main Trunk lines of New Zealand’s airways. However, with the introduction of Jetstar the parent company is leaving the New Zealand market.
Subject to regulatory conditions, Jetstar should have its first flight on 10 June. Once in full flight, Jetstar will be completing around 84 weekly return services with a pair of A320s, with a third joining late June.
Launching today at noon, Jetstar offered cheap $1 fares for two hours. Most users experienced time-out problems while trying to book tickets online, however.
Jetstar said that during normal business conditions, they will offer a 10% price reduction if a competitor is cheaper than they are. Jetstar Chief Executive Officer Bruce Buchanan said, “We won’t be beaten on price and our low fares will take Jetstar into a price leadership position in domestic New Zealand markets backed by the Jetstar Price Beat Guarantee.”
With up to 250 jobs vacancies, an Auckland operation base will be built to coincide with the existing Christchurch hub it used for the New Zealand to Australia flights.
Australian comedian Dave “Hughesy” Hughes, who appears regularly on TV show Rove, is fronting the million dollar advertising campaign for the New Zealand market.