Buy Kiwi Made campaign suspended
The recently elected National-led Government has announced that it’s conducting a review of the effectiveness of the “Buy Kiwi Made” ad-campaign championed by the previous Government.
Minister of Economic Development, Gerry Brownlee, said that the campaign will be halted indefinitely after Christmas unless their review shows that it did in fact help New Zealand-made goods attract more customers. The Green Party of Aotearoa New Zealand, which grew the campaign with support of the previous Labour-led Government, claim that the review will show that the campaign helped to increase the supporters of locally-made products.
The Minister also questions what the slogan “Buy Kiwi Made” means when New Zealand companies use other countries to actually make the product, use international advertising companies, etc.
Instead of wanting New Zealanders to buy New Zealand goods, Mr Browlee wants those products to be open to different markets, such as the Chinese-markets, among other countries.
National and its coalition partners, such as the ACT Party, attained the majority of the 122-seat Parliament in the election held last month.